Milford, NH – July 13, 2011 – Earthworks, Inc., a leading manufacturer of High Definition Microphones for recording, live sound, and test/measurement applications, is pleased to announce the appointment of Craig Breckenridge to the newly created position of Product Specialist. Recognized throughout the professional audio industry for his applied sound reinforcement expertise and microphone knowledge, Mr. Breckenridge will be tasked with overseeing training and product demonstrations of the entire Earthworks product line. He will interface with our dealers and the independent rep base throughout the US to assist in the sales expansion into new market segments, and will be involved in the development new and innovative products.
Working in the sound reinforcement & music instrument industry for over 25 years, Mr. Breckenridge has distinguished himself as a consultant to clients throughout the US fulfilling their needs for expert advice on contracting and specifying sound installations and microphone applications. Mr. Breckenridge has worked for various Music Instrument and Sound Installation companies over the years most notably with St. Louis Music for 21 years. Recently he held the position as V.P. of sales at St. Louis Audio Visual Inc.
Mr. Breckenridge commented on his new appointment as Earthworks Product Specialist, “I am delighted to be on board with Earthworks. As a brand and a company, Earthworks is highly sought after in both the recording and the live sound reinforcement segments of the pro audio industry and is considered by many to be the accepted standard for affordable, reliable reference and measurement microphones. Earthworks new fifteen (15) year warranty is unequalled in the microphone industry. Over the last few years, Earthworks™ has developed numerous highly respected vocal and instrument microphones, such as the company acclaimed PM40 PianoMic Series and the new SR40V vocal mic. Earthworks™ products are being used by a long list of world-class artists and engineers, including Bruce Hornsby, Branford Marsalis, Steve Gadd, David Morgan and James Taylor among others, it is very apparent the Earthworks™ brand is very highly regarded. I am honored to be chosen for this role with Earthworks and eagerly look forward to expanding the brand.”
“We are very pleased to have Craig joining our effort.” says Bill Norton, Earthworks™ Chief Operating Officer. “Craig has been working with us on a contractual basis for a few months now and he brings not only an expertise in studio miking and sound reinforcement but also a wealth of knowledge and perspective of contractors/specification business that we see as a major target market for our products. I am confident of Craig’s ability to look at the big picture and help us identify realistic goals that will enable us to increase our presence in existing sales channels while simultaneously expanding into new markets that are equally viable. The entire Earthworks team is very pleased to have him onboard with us.”
Craig Breckenridge’s position as Earthworks Product Specialist commenced July 11th, 2011.